Join Kwanzoo CEO Mani Iyer and ABM Advisor Jeff Jewett for a new video & podcast series on Account Based Marketing, The Kwanzoo ABM POV Podcast Series -- An Ongoing ABM Conversation. Listen in on these 20-minute executive conversations and learn about topics at the forefront of ABM, from actionable tips to improve your ABM display, to the future of ABM and best practices for ABM data. Perhaps these brief conversations will provide a different perspective on moving your ABM program forward. The next episode with be Friday, March 22nd at 10 am Pacific/ 1pm Eastern.
The topic for the next upcoming episode is "New Strategies for Smarter Account Selection (from AI to M/L, Intent to Installed Tech, and more)" Selecting your target accounts is a necessary and important preliminary step to running ABM advertising. In this 20-minute whiteboarding podcast, see how to select your target accounts, what kind of account volume to aim for, how to segment and prioritize your account list, different account selection approaches, and more.
Date & Time: Biweekly, Fridays at 10am PT/1pm ET
Next Installment Airs: Friday, March 22nd
Speakers: Mani Iyer -- CEO, Kwanzoo
Jeffrey Jewett -- ABM Advisor, Kwanzoo