Join Kwanzoo CEO Mani Iyer and ABM Advisor Jeff Jewett for a new video & podcast series on Account Based Marketing, The Kwanzoo ABM POV Podcast Series -- An Ongoing ABM Conversation. Listen in on these 20-minute executive conversations and learn about topics at the forefront of ABM, from actionable tips to improve your ABM display, to the future of ABM and best practices for ABM data. Perhaps these brief conversations will provide a different perspective on moving your ABM program forward. The next episode with be Friday, February 15th at 10 am Pacific/ 1pm Eastern.
The topic for the next upcoming episode is "Beyond MQLs: New Insights for SDRs and BDRs." What is a Buying Group? What are the limitations of MQLs as a sole metric for success in ABM programs, and what other metrics and data sources can help you get a more complete picture of the effectiveness of your ABM efforts? How can you best plan and run your ABM campaigns to set up your SDRs and BDRs for success? See the answers to these questions and more in this upcoming podcast.
Date & Time: Biweekly, Fridays at 10am PT/1pm ET
Next Installment Airs: Friday, February 15th
Speakers: Mani Iyer -- CEO, Kwanzoo
Jeffrey Jewett -- ABM Advisor, Kwanzoo